New Life

Release date

April 10th, 2011

Type of work

branding, e-commerce, logo, website

Full description

New Life provides hyperproteinated meals that are fresh and natural, delivered everywhere in Brussels and its surroundings.

Concept

The idea behind the logo was to connect to the target audience by making a loose reference to their youth: pacman, an ever happy figure that can scare ghosts when he eats vitamins.

Website

The website was entirely coded in html (5), css and jquery for the usability improvement depending on javascript. PHP was used to process the orders. Thanks to the sensible use of web technologies, the interface was 100% based on progressive enhancement and worked just as well with or without javascript.
It was a big success in terms of SEO, yet due to an external cause, the project had to be cancelled two weeks after its launch. bummer.